My offerings

Define and shine your light to attract the people you’re meant to serve.

Define & Refine

I dive deep into who you are, what you stand for, and how you differentiate yourself in the market.

This process is to clarify and sharpen your brand story and messaging, ensuring it resonates with your target audience.

Who it’s for

If you’re just starting out or at the early stage of your business, this is for you. Or, if your current brand isn’t accurately reflecting your value or attracting your ideal clients, this is also for you.

What I deliver:

  • Ideal customer profile

  • Articulation of your genius

  • Articulation of your ‘why’

  • Brand essence

  • Brand vision

  • Positioning statement

  • Elevator pitch

  • Brand story

Form & Shape

I direct the design and development of your logo, brand guidelines, and website.

This process shapes and establishes your brand’s presence in the digital and physical realms, ensuring consistency and impact.

Who it’s for

If you understand your brand but struggle to translate it into an effective visual expression, this is for you. Or, if you’re looking to rebrand or elevate your market position, this is also for you.

What I deliver:

  • Logo or brand mark

  • Color palette

  • Font sets

  • Iconography

  • Visual style

  • Brand guidelines

  • Website design (any platform)

  • Website copy

Illuminate & Attract

I build your brand through story-driven content marketing: SEO, email, and social media.

This process shines a light on your brand and organically draws in your target audience.

Who it’s for

If you have a solid brand and marketing foundation but are looking to increase your reach, visibility, and client acquisition, this is for you. Consider me your marketing player-coach.

What I deliver:

  • Monthly content plan

  • Content design and publishing

  • Article and post ghostwriting

  • Implementation of SEO strategies

  • Email and social media campaigns

  • Analytics and reporting to measure success and ROI

Something else in mind?

I’m open to lightbulb moments and crazy ideas — consulting, mentorship, in-house training, content collaborations — you name it, I’m all ears.