Meet Jami
Jami is an executive coach dedicated to helping individuals find more success, joy, and ease at work.
The Challenge
Jami initially felt constrained by her reputation as the go-to expert on Customer Success and sought to expand her coaching practice beyond this niche.
Our Work
Project Overview:
Phase 1: Research + Insights (2023):
Conducted extensive research to understand Jami's target audience, sphere of influence, and competition.
Delivered actionable insights guiding the development of Jami's brand messaging and content strategy.
Phase 2: LinkedIn + Email Marketing (2023):
Crafted compelling articles, posts, and email campaigns to enhance visibility and generate interest in Jami's coaching offerings.
Phase 3: Website Redesign (2023):
Defined a comprehensive content strategy and produced the content for Jami's website redesign.
The Results
New Positioning: Strategically positioned Jami for expansion beyond her initial niche, unlocking new avenues for growth and impact.
Clear Messaging: Developed a succinct articulation of Jami’s unique value proposition and crafted content tailored specifically to resonate with her target audience, laying the foundation for her revamped website.
Increased Visibility & Interest: Designed and executed a comprehensive website launch plan that generated hundreds of engagements, effectively boosting Jami’s visibility and sparking interest in Jami’s new focus.
“I want to put Linzi in my pocket and carry her around with me always! I’ve worked with Linzi on several projects, including revamping my entire website. She is a content genius and an exceptional human. She does everything with kindness and patience. She helped me navigate the learning curves and emotional challenges of presenting myself to the world with a genuine commitment to my success. She approaches every project with a selfless dedication, prioritizing what’s best for me and my business. In working with Linzi, I know I’ll get great results and completely enjoy the process. Her sense of humor and brilliant ideas make every project a joy. I fully expect we’ll be partnering long into the future.”