Amanda Breckenridge

The first thing we did was give her work a place to live online. Amanda needed a brand and a website that named her, framed her, and gave her something to point referrals to instead of restarting the conversation from scratch every time.

We built her brand identity from the ground up — visual language, voice, the early architecture of her offer — and launched her first website. It wasn’t trying to do everything. It was built to do one thing well: be a professional, on‑brand surface that matched the work she was already doing privately.

From that point forward, her brand and website started to do the right elevation work in her referral cycle.

By 2023, Amanda’s practice had grown. The original site no longer reflected her client base. Her niche had sharpened — more senior leaders, more strategic engagements — and the people landing on her site were a different audience than the one we’d built it for.

We did a brand and website redesign: rewrote the messaging around who she was actually serving now, surfaced client successes she’d stacked up, and updated the look and feel to align with the kind of leader she wanted to keep attracting.

The redesign moved the website from a professional introduction to a premium offer — a place where a C‑suite leader could land, recognize themselves, and feel drawn to Amanda’s expertise.

Amanda’s best thinking lived inside sessions. The next phase was about getting it out. We built a comprehensive content strategy across LinkedIn and Substack and started a monthly newsletter that explored her leadership themes at depth — overfunctioning, the performance paradox, reactive versus creative leadership, body and brain in executive work, how to decode vague feedback and build visibility.

We launched a guest post series on Substack that amplified client insights and then a podcast that featured peer voices. The point wasn’t to “do content.” It was to give her instincts a public form, so the things she was already saying brilliantly to one client could be heard by hundreds, and soon thousands.

The numbers validated our efforts. LinkedIn content visibility rose by 1,066% in the first 12 months. Engagement rose by 832%. Multiple posts went viral. Her email subscriber base grew by 500%, and continues to add subscribers every week. With her practice at capacity, total revenue rose by 35% in 12 months. Today, Amanda consistently raises her rates to align with demand. Those numbers matter, but the bigger shift was structural: she was no longer dependent on word of mouth as her only growth channel.

With visibility solved and inbound channels established, we turned to offer expansion. We leveraged Amanda’s Leadership Circle Profile certification to create the First Team Experience for executive teams ready for alignment in action. Since then, Amanda has secured corporate engagements at companies like Okta and Thinkific.