Meet Amanda
Amanda is a highly respected executive leadership coach, known for her expertise in guiding startup founders and CEOs towards growth and impact.
The Challenge
Amanda’s initial challenge was not having a cohesive brand and online presence. Her next limitation was visibility and growth due to reliance on word-of-mouth referrals.
Our Work
Project Overview:
Phase 1: Brand Creation + Website Design (2020):
Created a brand identity that reflects Amanda's unique value proposition.
Designed and launched her initial website to establish her online presence.
Phase 2: Website Refresh (2023):
Responded to Amanda's evolving niche and refined offerings with a website redesign.
Showcased client successes and updated content to align with her target market.
Phase 3: Content Marketing (2023-2024):
Developed a comprehensive content strategy for LinkedIn and Substack.
Crafted engaging posts and established a monthly newsletter exploring leadership topics at depth.
Created a guest post series on Substack to amplify client insights and grow her audience.
The Results
Website: Achieved a visually compelling website that accurately represents Amanda’s expertise and results.
On LinkedIn: Content visibility soared by 1,066% and engagement increased by 832% with multiple posts reaching virality during our initial 12 months of work.
Email Subscribers: Expanded her email subscriber base by 138%, building trust with her target audience and growing interest in her coaching practice.
Revenue Growth: With her practice at capacity, I helped boost Amanda’s total revenue by 35%, reflecting the impact of enhanced visibility and value.
What’s Next: Continuing to collaborate with Amanda to further elevate her practice’s visibility and value in the market.
“Linzi makes my life easy. Working with her has been a creative and joyful collaboration. She’s more than a consultant; she’s a strategic business partner. Her commitment, care, and competence are exceptional. I bring her ideas, and she transforms them into a clear, achievable vision—executing them in ways that not only surprise me but also drive my business forward. Her process is deeply engaging, making everything feel fun. I’m really proud of the work we’ve done together. Continuing our partnership has been a no-brainer. It’s not just about the impressive outcomes; it’s about how much easier and more enjoyable she makes everything.”