# Linzi Cora Breckenridge — The Position Coach

> Brand and market signal creation for coaches — helping coaches close the gap between the work they do and how their business shows up online.

## Platform Overview

linzi-cora.com is the marketing site for Linzi Cora Breckenridge, a positioning coach who helps coaches become the obvious choice for their ideal client. It showcases her point of view on positioning, a gallery of client case studies, and long-form essays, and routes qualified visitors into her external diagnostic product, *Positioned*. The site is a content-led, fully public marketing surface — there is no user account system or gated content.

## Key Pages & Features

- [`/`](https://linzi-cora.com/) — Homepage. Hero introducing "The Position Coach," brand trust strip, about section, the "your position is defined by a set of signals" approach, qualifier, client testimonials, and a primary CTA to the Positioned diagnostic.
- [`/case-studies`](https://linzi-cora.com/case-studies) — Client gallery indexing 10 selected client projects with role, scope tags (Positioning, Website, Brand, Content Strategy, Podcast, Movement Strategy), and portrait imagery.
- [`/case-studies/amanda`](https://linzi-cora.com/case-studies/amanda) — Amanda Breckenridge, Founder & C-Suite Executive Coach.
- [`/case-studies/david-sherry`](https://linzi-cora.com/case-studies/david-sherry) — David Sherry, Partner to Founders (Death to Stock).
- [`/case-studies/maysaa-bazna`](https://linzi-cora.com/case-studies/maysaa-bazna) — Dr. Maysaa Bazna, Founder & Executive Director, City to Sanctuary.
- [`/case-studies/francis-mcpartlon`](https://linzi-cora.com/case-studies/francis-mcpartlon) — Francis McPartlon, Succession Planning Consultant.
- [`/case-studies/jami-zakem`](https://linzi-cora.com/case-studies/jami-zakem) — Jami Zakem, Executive Coach.
- [`/case-studies/jennifer-fentress`](https://linzi-cora.com/case-studies/jennifer-fentress) — Jennifer Fentress, Leadership & Personal Development Coach.
- [`/case-studies/karen-jarchow`](https://linzi-cora.com/case-studies/karen-jarchow) — Karen Jarchow, Holistic Mentor & Coach.
- [`/case-studies/valerie-fleming`](https://linzi-cora.com/case-studies/valerie-fleming) — Valerie Fleming, Professional Coach.
- [`/case-studies/allison-akhnoukh`](https://linzi-cora.com/case-studies/allison-akhnoukh) — Allison Akhnoukh, Transformational Coach.
- [`/case-studies/yoav-harlev`](https://linzi-cora.com/case-studies/yoav-harlev) — Yoav Harlev, Executive Coach.
- [`/insights`](https://linzi-cora.com/insights) — Index of long-form essays on positioning, brand, and client acquisition for coaches.
- [`/insights/positioning-for-coaches`](https://linzi-cora.com/insights/positioning-for-coaches) — Positioning for Coaches: How to Become the Obvious Choice.
- [`/insights/how-to-get-coaching-clients`](https://linzi-cora.com/insights/how-to-get-coaching-clients) — How to Get Coaching Clients.
- [`/insights/lead-generation-for-coaches`](https://linzi-cora.com/insights/lead-generation-for-coaches) — Lead Generation for Coaches.
- [`/insights/coach-branding`](https://linzi-cora.com/insights/coach-branding) — Coach Branding.
- [`/insights/how-to-find-your-coaching-niche`](https://linzi-cora.com/insights/how-to-find-your-coaching-niche) — How to Find Your Coaching Niche.
- [`/contact`](https://linzi-cora.com/contact) — Contact form (first name, email, message) that writes to the backend and triggers a transactional email notification.

## Core Functionality

- Read Linzi's positioning point of view and approach on the homepage.
- Browse a curated gallery of 10 client case studies with detail pages.
- Read in-depth essays on positioning, lead generation, branding, and niching for coaches.
- Submit an inbound inquiry through the contact form (stored in the backend, triggers an email).
- Click through to the external *Positioned* diagnostic at `positioned.linzi-cora.com` (opens in a new tab).
- Subscribe to the "Coached Into Position" LinkedIn newsletter or follow Linzi on LinkedIn via footer links.

## Tech Stack

- **Frontend:** React 18, Vite 5, TypeScript 5, Tailwind CSS v3, React Router DOM, React Helmet Async, TanStack Query, shadcn/ui (Radix primitives), Lucide React icons.
- **Backend:** Supabase — Postgres table `contact_captures` for inbound form submissions, plus a `send-contact-email` edge function for transactional email delivery.
- **Authentication:** None. The site has no login or user accounts.
- **Payments:** None. Paid engagements are handled off-site.
- **SEO:** Per-page `PageHead` component emits canonical URLs, OpenGraph and Twitter Card metadata, and JSON-LD schema (Person, WebSite, BreadcrumbList, ItemList). A `sitemap.xml` and `robots.txt` are published at the domain root.
- **Third-party:** LinkedIn (newsletter + profile), external Positioned diagnostic at `positioned.linzi-cora.com`.

## User Roles

This site has a single role: **public visitor**. Every page, case study, and insight is publicly accessible and indexable. There are no free, premium, or admin tiers, no login, and no gated content. The only state-changing action a visitor can take is submitting the contact form.

## Brand

- **Tone of voice:** Direct, opinionated, editorial. Plainspoken, not corporate. Confident claims over hedged language. Written for working coaches, not for casual readers.
- **Primary colors:**
  - Ivory `#F7F4F0` — page background (never pure white)
  - Navy `#1E2A38` — primary text and dark surfaces
  - Rose `#C8305A` — CTAs and single accent elements only (never decorative)
  - White `#FFFFFF` — secondary surfaces (e.g., trust strip)
- **Typography:** Cormorant Garamond (serif) for headings; Inter (sans-serif) for body.
- **Layout rules:** Sharp corners — no border-radius. Max content width 1200px. Primary text column max 680px. Minimum 96px section padding.
- **Link behavior:** All external links to `positioned.linzi-cora.com` open in a new tab.